April 13, 2020
Charles Green - Building Trust in Trying Times
Sent by Jonathan Stark on April 13th, 2020
This week on TBOA, Rochelle and I ask the question:
“What can you do right now to build trust with your clients, buyers and audience?”
Talking Points
- The Trust Equation to measure your trustworthiness
- How to become more trustworthy
- Why we and our clients are more emotional right now
- What to do when you feel the desire to put your head in the sand
- How to increase your intimacy with your clients
- Making generous offers (including risky gifts)
- What’s the “right” way to sell right now?
- Finding someone to help
- Doing the next right thing
- Making memories with your clients
- Leading from our highest selves
Quotable Quotes
“You need to pay attention to the fact that our emotional lives are front and center—raw edges, band aids ripped off—that needs to be acknowledged in our interactions with our clients.” –CG
“This is a fantastic time to reach out and have a deep discussion with your clients—not only to give advice…but to connect.” –CG
“Get over your damned self and pay attention to others’ freak out.” –CG
“The way you generate short-term revenue is with long-term behavior.” –CG
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J