Captain’s log, stardate 20210818

Positioning and pricing go hand in hand

Without positioning, you can’t justify higher (or more profitable) prices.

Without pricing, you can’t capture enough of the value you’re creating.

NOTE: Billing for your time IS NOT pricing!

Yours,

—J

P.S. The Fall 2021 session of The Pricing Seminar is less than four weeks away.

This will be the last session this year, so add your name to the announcement list to make sure you don’t miss out: