July 8, 2025
Update re What + Who
Thanks to everyone who played along with yesterday’s message by replying with their picks and pans.
The clear winners for best positioning were:
- Branding for breweries
- Architecture for stadiums
- Content marketing for financial services and fintechs
Personally, I think https://strictlyrestaurants.com/ would have been in the top three if the design of the page wasn’t so old skool... I guess design matters after all! ;-)
IMHO, there were a bunch of examples of soggy positioning in the list, but for some reason, most people singled out https://datably.io/ the most often.
There were also several comments about the irony of marketing agencies who couldn’t nail their own positioning... LOL!
Here’s the thing...
Tough love alert!
Now...
Visit your own website and ask yourself:
Is it more like one of the super clear examples or more like one of the super soggy examples?
Yours,
—J