Captain’s log, stardate 20210710
If people aren’t buying your stuff, it might be because the results you’re promising seem too dramatic to your prospective buyers.
Which of the following headlines would you be more inclined to believe?
10x is a much nicer result, but if it’s not realistic in the mind of the buyer, they won’t purchase at any price.
You might find that promising less will help you to sell more because it increases the credibility of your claim.
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