Captain’s log, stardate 20210407

Scarce doesn’t mean valuable

PRE-S: Registration opens tomorrow for my 5-Day Podcast Challenge. NOTE: I will NOT be sharing it to the main list! If you’d like to get a registration link, you must add your email to the announcement list here: GET NOTIFIED ».


Just because a thing is scarce, doesn’t make it valuable.

People need to WANT it for it to have any value. 

For example...

I’m in possession of an original first edition hand drawn comic book, written, illustrated, and lovingly stapled together by my 7yo daughter. 

The bidding starts at $1,000. 

Going once... going twice...

What...? Not interested?

Now how about this...

What if it was signed by Barack Obama? Or Oprah? Or Elon Musk? Or Björk? Or FGTeeV Duddy? Or Kyle Jenner? Or DanTDM? Or Ruth Bader Ginsburg? Or Justin Bieber? Or Greta Thunberg?

I’d be willing to bet that as you read this list of names, the amount you’d be willing to pay for the SIGNED comic fluctuated (perhaps wildly) based on who had autographed it. 

What gives?

It’s still a one of a kind object.

It’s not more scarce with the signature than it was without. 

But the value has changed nonetheless. 

Why? 

Because without the signature, you didn’t want it.

There is no value without desire. 

Scarcity alone is not enough to create value.  Yours, 

—J

P.S. Have you ever thought about starting your very own podcast but gave up on the idea?

I’ve got good news for you!

If you can run a Zoom call, you can host a podcast.

In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.

The next session of 5DPC starts on Monday, April 12th (less than a week from today).

Add your name to be notified as soon as registration opens:

GET NOTIFIED »

I hope to see you there!

share this page on twitterbrowse the archive