Captain’s log, stardate 20210324

Don’t believe in yourself

You know what’s better than belief?

Proof.

The quickest way to dispel impostor syndrome is get amazing customer testimonials.

How do you get amazing customer testimonials?

By delivering amazing results.

How do you deliver amazing results?

By finding out what business outcome your client wants to achieve before you decide whether to work with them.

Here’s the thing...

If you don’t know what will delight your clients, your odds of delighting them go way down.

And if you aren’t delighting your clients, after a while it’s pretty hard to believe in yourself.

Yours,

—J


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