March 25, 2021
“Should I use my personal name or a company name for my business?” and more...
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- How to respond when a prospect asks “When can you start?”
- How to create and publish a video course in one week
- How to decide what content to give away and what to put behind an email opt-in
- How to decide whether to use your personal name or a company name for your business
- How to know whether value pricing is appropriate for a very specific client request
Plus, we did a sales page teardown for a new Laravel book. Fun!
Here are some of the questions I answered today:
How can I answer the question: “When are you available to start?” when talking to multiple leads -- worried about losing credibility by saying I am talking to someone else, so move quickly if you want to be my next client. (timestamp: 1m 23s)
Can you explain the steps to create and publish my first paid course offering? Which platforms are working for your students? (timestamp: 4m 26s)
How do you decide if a particular piece of content should be a freebie or require an email address to access? For example, if you have a five day guide to something, how to decide whether to make it a 5 day email course, pdf requiring email, pdf not requiring email, or blog post? (timestamp: 15m 41s)
I am still navigating the tension of: “Do I want to stay a solo-expert or shift to becoming a small firm?” I know some of this depends on volume of work - but some of it is mindset and positioning from the beginning. As an example: one may choose to use their company name in the title of their podcast branding versus their personal name. Any insights into when one should look to commit to a path - resources to check out - or decisions to consider along the way? (timestamp: 23m 35s)
I’d like a teardown on our book landing page (Bio and testimonials will be added in the next version) (timestamp: 34m 1s)
Is there a way to value price a fixed output job like a data scraping project? (timestamp: 46m 31s)
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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Yours,
—J
P.S. Would you like to see a FREE sample of what group coaching is like? Here’s a past session: FREE replay of Group Coaching session