Captain’s log, stardate 20210316

Best practices are not enough

You might be great at what you do, but that DOES NOT ensure you can deliver a beneficial outcome to a potential client.

Don’t work with clients unless you’re confident you improve their condition.

Here’s the thing...

You can execute the best practices of your industry all day long... but that on its own doesn’t mean you’re going to satisfy anybody.

To build a successful business, focus on customer satisfaction not best practices.



Enjoy this message? Here are more things you might like:

Hourly Billing Is Nuts - Essays On The Insanity Of Trading Time For Money

The Freelancer’s Roadmap - Transform Yourself From Commodity Freelancer To In-Demand Consultant

How To Build Your First Productized Service - A Step-By-Step Guide For Independent Professionals Who Want More Clients Without More Selling

Learn Your Lines - What To Say When Clients Put You On The Spot

Pigeonhole Yourself - Transform Your Marketing From Soggy To Solid With These Real-World Examples

share this page on twitterbrowse the archive