Captain’s log, stardate 20210316

Best practices are not enough

You might be great at what you do, but that DOES NOT ensure you can deliver a beneficial outcome to a potential client.

Don’t work with clients unless you’re confident you improve their condition.

Here’s the thing...

You can execute the best practices of your industry all day long... but that on its own doesn’t mean you’re going to satisfy anybody.

To build a successful business, focus on customer satisfaction not best practices.

Yours,

—J

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