Captain’s log, stardate 20210127

What’s the purpose?

You might think you’re a freelancer or contractor or coach or consultant or developer or designer or photographer or illustrator or lawyer or accountant or architect or whatever.

But you’re not.

You’re a business owner.

That being the case...

I’d like to step back for the next few days and talk about what the purpose of a business actually is.

So let’s start here...

Please hit reply and answer in your own words:

What is the purpose of a business?

(NOTE: Not your business, but businesses in general.)

Yours,

—J


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