June 8, 2024

The Invisible Buyer

Your ideal buyer is staring you in the face.

But you can’t see them.

They are invisible to you.

You have ruled them out because you think they can’t afford you.

And yes...

It may be true that they can’t afford what you CURRENTLY sell.


You could sell them something else.

Here’s the thing...

Your expertise can be packaged in lots of different ways and at lots of different prices.

Prices that would be affordable to them and profitable to you.

Like a...

Consider this:

A high-touch custom implementation project is just one way to package your expertise.

There are plenty of others.