Captain’s log, stardate 20210122

More vs better

Imagine if you had a salesperson.

Would you rather instruct them to:

  1. Close MORE deals, or
  2. Close BETTER deals?

If you’re like me, you’d opt for BETTER deals every. single. time.

Here’s the thing...

You DO have a salesperson.

What are you instructing them to do?

Yours,

—J

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