Captain’s log, stardate 20201208
If you reached out to your heroes and asked if you could jump on a zoom call and “pick their brain” for an hour, what are the odds that they would say yes?
Probably pretty low.
But what if instead you asked them to join you as a guest on your podcast to talk about their new book or workshop or charity...
Do you think the odds of a YES would increase?
I sure do.
I’ve had the pleasure of chatting with a long list of incredibly accomplished and interesting individuals on my various podcasts who probably wouldn’t have given me the time of day if I had asked to pick their brain.
Luminaries like Seth Godin, Joe Pine, Jill Konrath, Charles Green, Chris Do, Blair Enns, Paul Jarvis, James Clear, April Dunford, David C Baker, Adam Davidson, Ron Baker, Ed Kless, and many more.
Here’s the thing...
I have learned a great deal from these conversations but what’s more important to me is that a relationship is created. I’m not saying that I’m best buddies with anyone on this list, but at the very least, I do exchange emails with all of my past guests from time to time.
Sometimes I contact them to ask a follow-up question, or to connect them with each other, or to share a finding that I think they might find valuable.
And guess what?
A nice side effect of creating and nurturing these relationships and associations is that it is good for business.
Even if nobody listened to my podcast at all, I’d keep doing the show just to have something to invite my heros to.