December 3, 2020
“Should I position my service as a necessity or a luxury?” and more...
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- A high level process for crafting a positioning statement
- How I (i.e., Jonathan) break up my day between working in the business vs working on the business
- How to address 50/50 payment terms on a non-software project
- How to handle the fear of niching down
- How to maintain a mindset that is resilient to setbacks
- How to price a productized service
- How to price an ongoing staff augmentation gig
- How to price ongoing strategic assistance
- How to sell a service that might carry a stigma for the buyer
- How YouTube fits into my (i.e., Jonathan’s) content strategy
- The minimum viable infrastructure needed to attract leads and convert them into clients
- What to do if a client wants to upgrade their chosen engagement option after the project has begun
- Whether to position your service as a luxury or a necessity
Good stuff!
(If you’re curious, you can review the entire list of todays and all past questions here)
Do you have questions like these that you’d like to get answered?
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Yours,
—J
P.S. Would you like to see a FREE sample of what group coaching is like? Here’s a past session: FREE replay of Group Coaching session