Connecting your products and services to an Expensive Problem (instead of an inexpensive or nonexistent one) will automatically and dramatically increase your earning potential.
But what is an Expensive Problem?
I define Expensive Problem thusly:
A painful issue that business owners in your target market are aware of and would happily pay money to alleviate.
How can you tell if a given problem is an Expensive Problem?
A stellar Expensive Problem will be a 10 out of 10 across these three dimensions:
In other words...
If it really hurts, it won’t go away, and everyone has it, then you’ve found an extremely Expensive Problem.
Connect your solution to something like that and it’ll sell itself.
Enjoy this message? Here are more things you might like:
1-on-1 Coaching Call - Need to get unstuck fast? Book a call and ask me anything. I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.
Group Coaching with Jonathan - Live group video Q&A sessions every other week, instant access to years of previous sessions, and a dedicated Slack for group discussion.
Private Coaching with Jonathan - Has your successful software business plateaued? Break through to the next level with my private coaching program.