Captain’s log, stardate 20201014
There are a few business growth tactics that I have never really warmed up to. One of them is pay per click ads. PPC can be super effective, but I’ve never dug in and seriously experimented.
So I asked legit grown-up, former Expedia VP, ex-McKinsey consultant, and Wharton MBA grad Edward Nevraumont to join me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.
!!! LISTEN NOW !!!
In the first half of the interview, we talk about big picture considerations, and in the second half we get more specific with how PPC ads might be useful for solo and boutique services firms.
I hope you find it useful!