Imagine a big tree.
So big that you couldn’t come close to reaching around the trunk with your arms.
Big enough to lay down and relax on one of the branches.
Got a picture in your head?
Great. Me too.
Unless you grew up in Warwick RI in the late 70s, I can guarantee that you and I are picturing different trees.
We both know what “big tree” means, but we visualize it differently.
We have different pictures in our heads.
If I paid you to draw a big tree for me, I might not consider it to be a “good” drawing if it didn’t look like the picture in my head.
Here’s the thing...
You and your clients almost certainly have different pictures in your head for things like:
Taking on a project without finding out exactly what your client is picturing when they use vague terms like these is a recipe for scope creep, missed deadlines, and blown budgets.
Make them get more specific before taking on the work.