August 17, 2020
Knowing When To Innovate
This week on TBOA, Rochelle and I discuss the importance of innovation in an authority business.
Talking Points
Warning signs it may be time for you to innovate.
How to deal with and ride the wave of a sea change—in the world, technology, attitudes, your industry.
Acting on the cues that it’s time to innovate.
Incorporating innovation into your business model and routines.
Quotable Quotes
“Innovation is the opposite of resting on your laurels.”—JS
“Part of innovation is you’re testing the premise you already have and you’re asking where could it be better—where could I improve this?”—RM
“How does this create a new opportunity for my people that I could broadcast or share with them or some insight on what this makes possible for them?”—JS
“It’s understanding what your value is and finding the market that will pay you for that.”—RM
Can you help?
Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.
Yours,
—J