Captain’s log, stardate 20200725
If you can’t tell someone clearly and concisely what you do, then they won’t be able to remember what you do.
If people can’t remember what you do, then they can’t refer their friends, family, colleagues, and contacts to you.
If they can’t refer their friends, family, colleagues, and contacts to you, then you’re on your own for lead generation.
If you’re on your own for lead generation, you’re going to have to spend a lot of time and money generating leads.
Here’s the thing...
When you can clearly and concisely tell people what you do, you activate a powerful network effect that can bring in leads so effortlessly that it “feels like magic”, as more than one student has told me.
So... what do you do?