Captain’s log, stardate 20200618
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
Plus we did a teardown of a couple of web sites. Fun!
Here are some of the questions I answered today:
I attended your positioning statement workshop a while back and loved it. I was wondering if you could give specific examples of how you take the statement and apply it to other marketing assets? I think I’ve perfected my statement, and am now rewriting my sales page. I can’t directly see a positioning statement in your perfect sales page example, or your Linkedin profile... In short, I’m interested to know how the positioning statement fits into the overall messaging strategy. Thanks! (timestamp 1m 47s)
We want to make an introductory program to our digital transformation methodology called ”pandemic digital transformation bootcamp“. 3 sessions with a slack group where we will adress: 1. agility 2. leadership and teamwork 3. prototyping and rapid development. It would be free of charge, so that later they would want to buy strategy and coaching. Target audience is CEOs, COOs with whom we have good networks, is it a good idea? would you do some tweak? how do we transform them into customers? (timestamp 17m 32s)
We are a business design consulting firm (similar to IDEO), but there are only two of us. What happens when we have 3 big clients that will occupy the next 3 months? How do we sell to prepare the future without accepting new clients in parallel? (timestamp 28m 33s)
I’d like a teardown on this draft of our new landing page. The target audience is dev leads for Laravel product teams. (timestamp 38m 8s)
We’ve built a landing page that sells custom project work. How would you go about offering related productized services. These services are usually initial phases of every custom project we would do anyway and are bundled in the project. Phases like: 1. Assess readiness, 2. Discovery, followed by PoC and further development. - Can all that be on the same page? How would you connect it? Do you have examples? (timestamp 60m 20s)
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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