June 19, 2020

What is the purpose of a business?

You might think:

“The purpose of a business is to make money.”

But that’s like saying:

“The purpose of a human is to locate oxygen.”

Yes, you need air to survive, but it’s not even close to your purpose.

Same with a business. It needs money to survive, but it’s not even close to the purpose.

So… other than “to make money”, what’s the purpose of your business?

Yours,

—J

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