Captain’s log, stardate 20200619
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What is the purpose of a business?
You might think:
“The purpose of a business is to make money.”
But that’s like saying:
“The purpose of a human is to locate oxygen.”
Yes, you need air to survive, but it’s not even close to your purpose.
Same with a business. It needs money to survive, but it’s not even close to the purpose.
So… other than “to make money”, what’s the purpose of your business?
Yours,
—J