How much is that stuff you do worth?

Sent by Jonathan Stark on June 1st, 2020

What is a software feature or an explainer video or a sound design or a style guide worth?

Well... that all depends on who you’re asking.

On the one hand, some people don’t value that stuff at all.

On the other, some people place a very high value on that stuff.

Here’s the thing...

How much time do you spend each week actively seeking out the latter?

If your answer is “basically none” then it’s no wonder you’re having a hard time increasing your prices.

Yours,

—J