April 24, 2020

Ronttosrouva bakery

Sent by Jonathan Stark on April 24th, 2020

Fellow list member Graham McGregor sent in an inspirational story of a business owner who took quick action in the face of disaster and is now thriving instead of barely surviving. Here’s Graham’s message (shared with permission, bold mine):

Your message today is such a great reminder Jonathan. I saw a perfect example of solving new problems in action with a bakery in Finland. The staff at the Ronttosrouva bakery in Helsinki found all their orders cancelled in March, at the same time as panicked consumers began to hoard toilet roll. This sparked the idea of a toilet roll cake made of oat batter, passion fruit mousse and covered with white fondant. The cakes look like a roll of toilet paper and are delicious to eat. The first five cakes sold within an hour and they became a social media hit. The bakery now has hundreds of orders and its owner Saana Lampinen has even been able to hire two extra people to her 9-member team. “For us it’s a game changer and I am relieved because I know all my employees are safe for months now,” she said. The cake made people laugh so the problem it solved was people feeling scared and nervous about the coronavirus. It was timely and I see that bakeries around the world are now copying the idea. And even turning it into cakes with messages for birthdays and so on. There is a great 3 minute video on the Finland Bakery story at this link https://www.youtube.com/watch?v=yanjjTALCxw Warm regards Graham McGregor

A good example of thinking outside the (pastry) box ;-)

Yours,

—J

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