April 24, 2020

“How do I position my business when my skill can help any kind of client?” and more...

Sent by Jonathan Stark on April 24th, 2020

In yesterday’s group coaching session, we had a bunch of good questions that touched on topics like:

How to pick a positioning statement when you have years of widely varied experience
How to do cold email outreach to sell strategy services
How to position your business when you have a horizontal specialization
The pros and cons of building authority with a podcast vs an email list
How to market yourself when you have a platform specialization
How to decide what to add to your product ladder next
What to do if your target market doesn’t have the expensive problems that you expected

Plus, I did a teardown of a sales page that was built using my “perfect sales page” template.

Good stuff!

Here are some of the questions I answered:

What are your recommendations on building an effective (cold) email outreach campaign for new strategy work? (timestamp: 23m 11s)

I’m trying to build out a sales page according to “The Perfect Sales Page template” article. It’s still a draft (I haven’t completed the actual offerings) and the “unique” section but would love feedback so far. (timestamp: 38m 48s)

You mentioned a podcast as a midrange authority builder. Do you think a weekly newsletter would be a comparable channel? Or is one preferable? Thanks. (timestamp: 53m 33s)

I’m fairly new with my business idea, being a Notion Consultant. And don’t know where to start. - Is it realistic to work on a LFPS now? The current one is and doesn’t give me a rollodex-spark: I’m a Notion consultant, helping digital product providers building their digital workspace and save admin time. Unlike my competitors I offer my services for the German speaking market. - If it’s too early for a LFPS; what makes more sense to focus on? (timestamp: 55m 54s)

Jonathan, I’m having trouble getting to the next phase. Not sure if it’s an execution thing or a focus thing. My vCISO advisory has been successful, but I want to take it to the next level for scaling. My Getting Into Infosec podcast has been VERY successful but needs continuous attention. I know everything that needs to be done, but having trouble prioritizing content creation, with delivery of work, and etc. (timestamp: 61m 26s)

I’ve been following the LinkedIn making connections approach. Getting a lot more conversations going, even a couple of phone calls. Learning A LOT about the real estate agent industry (and mortgage brokers), but I’m struggling to see obvious opportunities where I can help them consistently, “Oh would this bring you value”. They essentially all just need more inbound leads. (timestamp: 67m 53s)

(If you’re curious, you can review the entire list of past questions here)

Do you have questions like these that you’d like to get answered?

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Yours,

—J