May 28, 2022
Your Super Power
You’re probably pretty good at what you do.
For example…
- If you’re a full-stack dev, you know you write elegant code.
- If you’re a UX designer, you know you design flawless interactions.
- If you’re a photographer, you know you take beautiful photos.
But…
You might have found that your prospects are not typically searching for “elegant code” or “flawless interactions” or “beautiful photos”.
What are they searching for?
They’re searching for solutions to their problems.
Here’s the thing…
The thing that you’re good at is like a super power. It’s amazing!
But it’s almost never obvious to your ideal buyers how your super power can help them solve their problems.
It’s up to you to connect the dots for them.
So riddle me this…
What problem does your super power solve for your ideal buyers?
Yours,
—J