Captain’s log, stardate 20200416
Sent by Jonathan Stark on April 16th, 2020
Earlier this week, I ran a live workshop remotely via Zoom. It was an intense 2-days devoted to teaching attendees how to make more money without working more hours.
By the end of the second day, each participant had drafted the content that they needed to set up an automated marketing funnel to attract leads while they sleep.
This is lot to get done in two days, but it went especially smoothly this time because both participants knew who their target market was.
Over and over again, I have observed that defining a clear target market is the fastest way to kick start your marketing efforts. This is even more apparent in a pressure cooker situation like a live workshop.
It’s just really hard know how to attract your ideal clients when you don’t know who they are.
Different people have different hopes, dreams, worries, and fears. Different people subscribe to different ideologies and cultural norms. Different people understand different languages and symbols.
In short, if you know who you’re trying to communicate with you can do a much better job than if you don’t.
And guess what?
If you are good at what you do and it’s a valuable service, BUT you’re not attracting enough leads, then you have a communication problem.