Captain’s log, stardate 20200325
Sent by Jonathan Stark on March 25th, 2020
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A lack of clarity.
This fogginess is usually business-wide:
If you don’t have the answers to questions like these, OF COURSE you’re not attracting leads! Nobody (not even you) understands who you can help with what, and why you’re the best person for the job.
Whether the economy is up or down, you need to answer these questions ASAP because not bringing in enough leads is awful for you and your business.
Here are three big reasons:
The people I see who are doing fine right now have clarity on what they do (i.e., their discipline) who they help (i.e., their target market), what they help them with (i.e., the client’s expensive problem), and how they are different from their competitors (i.e., their unique differentiator).
The faster you can get those questions answered, the faster the health of your business is going to improve.