Ideal conditions for value pricing

Sent by Jonathan Stark on February 28th, 2020

Technically, you could value price anything, but in practice it probably makes sense to use it only in particular circumstances. 

For example: 

Moral of the story:

The best time to use value pricing is when someone is facing a hugely risky undertaking that involves something that you are the go-to person for. 

Yours,

—J