February 29, 2020

Let’s set the record straight

Most of y’all here on the list know me as a value pricing advocate.

This makes perfect sense because:

• I talk about value pricing all the time
• I used value pricing to great effect in my consulting business
• Value pricing is a big part of the onboarding information that you probably saw when you joined my mailing list in the first place

But just for the record...

I don’t see value pricing as the solution to all of your business problems. Or even all of your pricing problems. Value pricing is a powerful tool, but it’s just a tool.

What I REALLY care about is that you ditch hourly billing.

That you stop trading time for money.

That you escape from the hourly trap.

Value pricing is one way to ditch hourly billing, but it’s just one way.

There are many other ways, like:

• Productized services
• Advisory retainers
• Speaking engagements
• Live workshops
• Paid subscriptions
• Memberships programs
• Info products
• Sponsorships
• Paid placement
• Affiliate programs

These are all revenue-generating approaches that don’t involve trading time for money.

You CAN ditch hourly billing without ever using value pricing.

Yours,

—J

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