Let’s set the record straight

Sent by Jonathan Stark on February 29th, 2020

Most of y’all here on the list know me as a value pricing advocate.

This make perfect sense because:

But just for the record...

I don’t see value pricing as the solution to all of your business problems. Or even all of your pricing problems. Value pricing a powerful tool, but it’s just a tool. 

What I REALLY care about is that you ditch hourly billing.

That you stop trading time for money.

That you escape from the hourly trap,.

Value pricing is one way to ditch hourly billing, but it’s just one way.

There are many other ways, like: 

These are all revenue generating approaches that don’t involve trading time for money.

You CAN ditch hourly billing without ever using value pricing.

Yours,

—J