Positioning vs Branding

Sent by Jonathan Stark on February 17th, 2020

This week on TBOA, Rochelle and I ask the question:

Do you know the difference between branding and positioning?

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Talking Points

Quotable Quotes

“To me the brand is what people say about you behind your back.” –JS

“Literally everything that you do telegraphs a message to the people who are watching.” –RM

“You can build authority without having had 25 years doing one thing.” –RM

“If you keep at it, they get imbued with meaning, and it becomes meaningful to other people too, and before you know it, you’re leading a movement.” –JS

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Yours,

—J