February 11, 2020
Value pricing and RFPs
Question: How do you have the why conversation when it’s an RFP and they won’t allow phone calls before proposal submission?
Answer: You can’t.
So what should you do in a case like this?
I would simply pass on the work.
Typically an RFP process results in a beauty contest that gives all the negotiating power to the client.
Which raises the question:
“How can I set up my business such that I don’t have to respond to RFPs?”
This is a much better question.
Yours,
—J