Captain’s log, stardate 20210204
Of all the companies in the world, Apple is the poster child of A+ execution when it comes to marketing and innovation.
But make no mistake...
Apple doesn’t invest in marketing and innovation because they are so profitable and can afford to do so.
They are so profitable because the have always invested in marketing and innovation.
Apple wasn’t always one of the biggest companies in the world.
Not so very long ago, Apple was a small company.
Two guys in a garage.
One was a marketer.
One was an innovator.
Marketing and innovation aren’t things you do once you can finally afford them.
They’re what you do so you can afford to spend more on them.