Captain’s log, stardate 20191208
Sent by Jonathan Stark on December 10th, 2019
This week on TBOA, Rochelle and I ask the question:
“Is selling subscriptions for you?”
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“I think it’s pretty clear that the idea of subscribing to things that we used to own has become fairly mainstream.” –JS
“I think that our audience has an advantage because most of the people in our audience are solos. If you were trying to do this as part of a firm, it’s a lot more complex.” –RM
“The amount of money I would have paid to not have to go to the DMV was in the low four figures.” –JS
“If you created this subscription service in a certain way, you might find that it’s not your current clients that are interested in it. It’s a different kind of client.” –RM
Implementing Value Pricing by Ron Baker
The Soul of Enterprise
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