December 8, 2019
Is Selling Subscriptions For You?
Sent by Jonathan Stark on December 10th, 2019
This week on TBOA, Rochelle and I ask the question:
“Is selling subscriptions for you?”
Talking Points
- How subscription services became mainstream
- Applying the subscription model to a services firm
- The Porsche passport
- Consider what the buyer is actually buying with a subscription service
- Buying an experience instead of a product
- The types of clients who would be interested in a subscription service
- The safest type of service to sell by subscription
- Selling access
- Looking at the big picture when it comes to profitability
- Thinking about which services you’d like to pay by subscription
- Getting a sense of what your clients value about your work and whether they’d be interested in a subscription version of that
Quotable Quotes
“I think it’s pretty clear that the idea of subscribing to things that we used to own has become fairly mainstream.” –JS
“I think that our audience has an advantage because most of the people in our audience are solos. If you were trying to do this as part of a firm, it’s a lot more complex.” –RM
“The amount of money I would have paid to not have to go to the DMV was in the low four figures.” –JS
“If you created this subscription service in a certain way, you might find that it’s not your current clients that are interested in it. It’s a different kind of client.” –RM
Related Links:
Implementing Value Pricing by Ron Baker
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J