Sent by Jonathan Stark on December 9th, 2019
As a follow-up to yesterday’s message (i.e., subject: Always The Bridesmaid), reader Graham McGregor wrote in with a killer example of a purely vertical specialization (shared with permission):
Thanks Jonathan You may also be interested in a fun example of niching that one of my subscribers sent me. It’s for a piano teacher who only works with doctors and medical professionals. www.pianofordoctors.com Warm regards Graham McGregor
As soon as I saw this URL, I thought of a doctor I know who might be interested in playing piano (i.e., I had a Rolodex Moment).
This is notable because I know a good local piano teacher, but I never thought to recommend to my doctor friend (or ANY of my friends) that he hire her.
That said, I don’t know how successful this piano teacher is, or if the courses are reputable, but that’s a different issue. His laser focus on a target market caused me to think of potentially making an introduction.
How many of your friends, family, and colleagues would refer you to their contacts if they knew exactly who you wanted to be introduced to? Probably a fairly high percentage. All it takes is specificity.