December 4, 2019
“How can I find ways to use my skillset to help a vertical market?” and more...
Sent by Jonathan Stark on December 5th, 2019
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- How specializing in a market is different than specializing on a discipline
- Two different specialization strategies and how each would influence your tactics
- How to decrease churn when offering a recurring productized service
And we also had time to do a deep dive into my daily writing process. Fun stuff!
Here are some of the questions I answered today:
Last session was my attempt at specializing to architectural real estate photog. You talked about writing daily. I’ve been having trouble coming up with valuable ideas to write about for my niche audience of realtors. So far what i’ve written only helps photographers. I did some pain point research but I don’t think my skill set would even solve those problems. Could you talk about your writing process & finding ways of applying your skillset to help a vertical? (timestamp 1m 53s)
Finding more and more that real estate photog on its own is incredibly commoditized like $200 shoots for a $1mil house. There are a select few people doing $20k+ shoots for designers/developers, trying to get in front of that exclusive crowd without an intro has been tough. Should I bite the bullet and accept these smaller shoots as a way in the door? How would you go upon this? In the past, in order to charge more and make a living, I’d tack on extra production services, web design, etc. But that would defeat the whole purpose of specializing. (timestamp 11m 50s)
I’m a vertically-specialized web designer, my market are small management consulting firms. I’m considering offering some kind of content marketing as an add-on service (interview them to create blog posts, podcasts or something like this). Any advice on offering this? (timestamp 28m 56s)
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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Yours,
—J