Who You Need On Your Team

Sent by Jonathan Stark on November 18th, 2019

This week on TBOA, Rochelle and I ask the question:

“Who do you need on your team?”

Talking Points

The different categories of assistants you need
The right hand
How many of the things an assistant could be doing are you doing yourself?
Your cheerleaders
Your drill sergeants
Coaches
Peer groups
A few sages
Growing through reading books, listening to podcasts, and finding personalities that communicate in a way you understand
Binging on content
Crossover between sages and branding
Channeling people you admire
Taking inspiration from someone vs. copying or impersonating
Recognizing the ways in which you are different
Charging for the things that come easily to you

Quotable Quotes

“I think it all boils down to what you feel you need to push you, or to keep the momentum going if you’ve already got it started—you just want to keep feeding the fire.” –RM

“When you’re at an inflection point of some kind, it can be paralyzing.” –JS

“When you get right down to the content, the core content, there’s not that much different between Gary V. and Seth Godin. But there’s a huge difference between them.” –JS

“Who do you really admire in terms of the content that you absorb? Because that tells me a lot.” –RM

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Yours,

—J