November 16, 2019

Fair vs acceptable

Sent by Jonathan Stark on November 17th, 2019

It’s not up to the seller to decide what a “fair” price is. It’s up to the buyer.

Well, it’s a bit more complicated than that...

It’s up to the person who didn’t propose the price to decide if it’s acceptable or not.

So...

Assuming you’re the one who sets the prices for your projects, don’t worry about whether your prices are “fair” - that’s not up to you.

Worry about whether a particular price for a particular project will be acceptable to a particular prospect.

Yours,

—J