Captain’s log, stardate 20191016
Sent by Jonathan Stark on October 17th, 2019
One of the topics Rochelle and I discussed with Seth Godin on episode 100 of TBOA was the surprising benefits of starting a daily writing practice.
Not only does showing up every day to share your expertise grow your audience (and therefore your income), it also makes you better at what you do (which is also good for your income).
Everyone I know who has successfully stuck with writing daily says roughly the same thing:
“It’s transformative; the best thing I’ve ever done for my business.”
Once you’re sold on the idea of publishing articles daily, your next question is probably, “Okay but... where do I start?”
Here’s what I would recommend:
PRO TIP: The more specific you get about your ideal reader, the easier it’ll be to identify relevant topics and write compelling articles. If you can, picture a specific person who you actually know who is in your target audience and imagine you’re writing for them.
PRO TIP: Lead with the symptoms they’re experiencing, not the underlying cause of the symptoms.
For example, “bad at business relationships” might be the underlying cause of a symptom like, “I hate my clients!!!” People are usually acutely aware of their symptoms and usually not very aware of the underlying causes.
PRO TIP: If you really can’t come up with thirty ideas, do some Google searches for your audiences’ pains and comb through the results looking for questions, especially ones that contain emotionally charged language. Each question can become the basis for an article.
Once you’ve gone through these three steps, you should be ready to start banging out daily articles, at least for a month.
Hopefully that’ll be long enough to get you hooked 🙂