Sent by Jonathan Stark on August 26th, 2019
Folks in established markets have expectations about the prices of products and services available for sale to them. This can work for you or against you depending on how you package your expertise.
For example, you could sell an online video course for $100 to individual students, or you could take that exact same curriculum and sell it as a live workshop to corporate clients for $10,000.
If you can find ways to package your expertise that take advantage of pricing expectations of the market, you can increase your profits dramatically (without getting any better at your craft).