Sent by Jonathan Stark on July 22nd, 2019
This week on TBOA, Rochelle and I are joined by very special guest Joe Pine (co-author of the classic business book The Experience Economy) to answer the question:
“Are you in the transformation business?”
LISTEN NOW -> The Experience Economy with guest Joe Pine
“We only ever change through the experiences that we have.” –JP
“Understand that embracing theater as a model requires zero capital or equipment. It just requires understanding that you’re onstage.” –JP
“Acting is simply being intentional about everything that you do.” –JP
“With transformations, the customer is the product. The inputs you do, the activities you do, the functional things that you do, the whats – don’t matter unless the customer achieves the aspiration that they want.” –JP
Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.
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