Making stuff is laborious.
Whether it’s coding a web app, writing a white paper, shooting a wedding, or roofing a garage, implementation is a lot of work.
Which means that the lowest price you can set for such a service is still going to be pretty high.
And adding a profit margin on top makes your pretty high price even higher.
This presents the professional laborer with a problem:
“How do I find clients who will happily accept my really high prices?”
This is a tough question to answer.
But there’s another way to think about the problem that sidesteps it completely:
“How can I package my expertise at a lower price but a higher profit margin?”
This is a much easier question to answer.
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