Captain’s log, stardate 20170930
Sent by Jonathan Stark on September 30th, 2017
When someone first starts to understand my schtick about ditching hourly, they tend to have one of two kinds of reactions:
Exhilaration or fear.
More often than not, the type of reaction depends on the listener’s business context:
Firm owners who have employees that are billed out on an hourly basis usually have a strong fear reaction to ditching hourly billing. They perceive it as a loss of control that would threaten their livelihood. This fear is expressed with questions like:
I have answers to all the questions a firm owner asks, but that’s not the point of today’s message.
Instead, I’d like to ask for your feedback.
What was your reaction to the idea of ditching hourly billing? Anger? Fear? Exhilaration? Curiosity? Confusion? Something else?
(For context, please share a bit about how your business is structured.)