April 21, 2019

Packaging Your Expertise (aka Put It In A Box)

Sent by Jonathan Stark on April 22nd, 2019

This time around on TBOA, Rochelle and I discuss the how’s and why’s of packaging up your expertise in novel ways.

LISTEN NOW -> Packaging Your Expertise (aka Put It In A Box)

Talking Points

Quotable Quotes

“You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM

“Sometimes money is more of a priority than a resource.” –JS

“You can create a business model out of almost anything if you approach it as a business.” –RM

“If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS

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