Sent by Jonathan Stark on April 22nd, 2019
This time around on TBOA, Rochelle and I discuss the how’s and why’s of packaging up your expertise in novel ways.
LISTEN NOW -> Packaging Your Expertise (aka Put It In A Box)
“You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM
“Sometimes money is more of a priority than a resource.” –JS
“You can create a business model out of almost anything if you approach it as a business.” –RM
“If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS
If you enjoy this episode, we hope you’ll share it with a few friends :-)
Yours,
—J