April 21, 2019

Packaging Your Expertise (aka Put It In A Box)

Sent by Jonathan Stark on April 22nd, 2019

This time around on TBOA, Rochelle and I discuss the how’s and why’s of packaging up your expertise in novel ways.

LISTEN NOW -> Packaging Your Expertise (aka Put It In A Box)

Talking Points

• The Lambda School
• Changes in Schwab’s financial planning model
• Value pricing
• Packaging your expertise
• Making your knowledge affordable to the people who you want to help
• Prioritizing money
• Connecting the dots for clients
• Diversifying your income stream
• Starting smaller at the beginning
• Knowing how your product can transform a business
• How past client testimonials can help you box your expertise
• Getting feedback before you’re ready to sell

Quotable Quotes

“You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM

“Sometimes money is more of a priority than a resource.” –JS

“You can create a business model out of almost anything if you approach it as a business.” –RM

“If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS

Sharing is caring!

If you enjoy this episode, we hope you’ll share it with a few friends :-)

Yours,

—J

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