Captain’s log, stardate 20190410

Celebrity status

Who are the most famous people in your space?

You know, the people that everybody thinks of as the “go-to” folks for whatever it is that you do.

Got a few names in mind? Great.

Now ask yourself:

“Do you think they can charge more than you can?”

Sure they can.

Why is that?

Is because they’re better at what you do than you are? No, I don’t think so. They might not even BE better.

It’s because they get all the best clients.

But guess what?

They weren’t born famous. They took steps to become well-known. And you can do the same thing!

It takes time but if you want to justify premium fees for project work, becoming a celebrity in your space is a great way to grow your profits.

Yours,

—J

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