Captain’s log, stardate 20190410

Celebrity status

Sent by Jonathan Stark on April 11th, 2019

Who are the most famous people in your space? 

You know, the people that everybody thinks of as the “go-to” folks for whatever it is that you do. 

Got a few names in mind? Great. 

Now ask yourself:

“Do you think they can charge more than you can?”

Sure they can. 

Why is that? 

Is because they’re better at what you do than you are? No, I don’t think so. They might not even BE better. 

It’s because they get all the best clients.

But guess what? 

They weren’t born famous. They took steps to become well-known. And you can do the same thing! 

It takes time but if you want to justify premium fees for project work, becoming a celebrity in your space is a great way to grow your profits.

Yours,

—J


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