Captain’s log, stardate 20190410
Sent by Jonathan Stark on April 11th, 2019
Who are the most famous people in your space?
You know, the people that everybody thinks of as the “go-to” folks for whatever it is that you do.
Got a few names in mind? Great.
Now ask yourself:
“Do you think they can charge more than you can?”
Sure they can.
Why is that?
Is because they’re better at what you do than you are? No, I don’t think so. They might not even BE better.
It’s because they get all the best clients.
But guess what?
They weren’t born famous. They took steps to become well-known. And you can do the same thing!
It takes time but if you want to justify premium fees for project work, becoming a celebrity in your space is a great way to grow your profits.
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