Captain’s log, stardate 20190411
Sent by Jonathan Stark on April 12th, 2019
Sharing your expertise for free online is a great way to become more well-known.
And becoming more well-known is a great way to increase the perceived value of what you deliver.
And increasing the perceived value of what you deliver is a great way to increase your prices 🙂
Following is a list of 16 ways you could share your expertise for free online with your target market:
Start an email list
Start a blog
Start a podcast
Start a YouTube channel
Start a community in Slack or Discourse
Do an AMA on Reddit or Twitter
Host a free webinar on Crowdcast or Zoom
Answer questions on Stack Overflow or Quora
Post a “How To” video on YouTube
Contribute to an open source project on GitHub
Speak at a local meetup or school and post the slides and/or video online
Publish a free research paper or report
Run a poll and publish your findings
Publish your most useful checklists, templates, worksheets, starter files, default configs, workflows, or SOPs
Publish a “required reading” booklist with summaries of each
Maintain a glossary of industry jargon translated into plain language
. . .
I could keep going but hopefully your gears are turning by now...
Notice that all of these ideas have three things in common:
All are free or close to it. All will continue to add value long after your initial effort. And none of them require that you first get someone else’s permission.
Which will you choose?
Who will it be for?
When will you start?