March 31, 2019

How To Switch Your Niche

Sent by Jonathan Stark on April 1st, 2019

This time around on TBOA, Rochelle and I talk about how to pivot your business from one niche to another.


Talking Points

Quotable Quotes

“It really didn’t take that long, but it felt like forever” –JS

“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM

“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM

“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS

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