Captain’s log, stardate 20190331
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How To Switch Your Niche
Sent by Jonathan Stark on April 1st, 2019
This time around on TBOA, Rochelle and I talk about how to pivot your business from one niche to another.
Talking Points
- Pivoting from one niche to another
- Avoiding customer confusion
- Building credibility with a new audience
- Getting recognized in the new niche
- How to handle audiences that don’t mix
- Handling social media during a pivot
- How to manage your website during a pivot
- Whether you can leverage your existing audience
- Opportunities to leverage the old business
Quotable Quotes
“It really didn’t take that long, but it felt like forever” –JS
“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM
“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM
“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS
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Yours,
—J