October 6, 2019

Marketing Productively

Sent by Jonathan Stark on October 7th, 2019

This week on TBOA, Rochelle and I ask the question:

“Is your marketing productive?”

Talking Points

The importance of marketing yourself
Having a strategy for your marketing tactics
Why you have feast and famine cycles
Target markets
Being specific in your marketing
Distribution
Building marketing into your routine
Picking a marketing method that has the least friction for your personality and skills
Amplifying your message with social media
Using social media in a way that fits your brand and style
Avoiding getting sucked in by social media
Why a rut is a good sign
How your body of work can add up
How you can leverage content that you’ve already created
Marketing as a form of teaching
How to form a marketing habit

Quotable Quotes

“If you’re running a business, you need to be marketing, full stop.” –JS

“Until you get really specific, those doors are closed.” –RM

“You may spend – especially when you first start something – as much time distributing, or even more, as you do creating the content.” –RM

“I really want everyone to have a daily habit around marketing their business.” –JS

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J