February 18, 2019

How do I know?

Sent by Jonathan Stark on February 20th, 2019

It’s pretty common for folks working through one of my programs to ask themselves (and then me) some version of the question “How do I know?”

For example:

The short answer is:

“You don’t.”

When you’re first starting out with a new idea, it’s a hypothesis. And what do you do with a hypothesis?

You test it.

So if you’re not sure about the viability of a target market or the demand for a training course or the best outline for your book, come up with a test that will validate or invalidate your hypothesis before going all in.

Ideally, the test would be very small - just enough to give you a good reason to move forward with the idea. Here are some examples to get your gears turning:

None of these are foolproof, but they would likely be close enough to give you a feel for the viability of the idea. For example:

Testing is fun. Give it a shot. Follow where it leads you.