Sent by Jonathan Stark on December 5th, 2018
The following question was asked in a comment on this video:
How do you actually cost a strategy meeting itself if there’s no clarity the size of the project (thus you’re unable to do value based pricing)
I understand where this question is coming from but... you can value price anything that is worth something to someone.
In the case of a strategy session, you would first determine roughly what the client thinks the strategy is worth by asking the client questions like:
Once you know about how much value the client places on strategy, you can set a price that is a fraction of the value.
If you can execute the strategy session profitably at that price, then you’ve got a fit. If not, a strategy engagement doesn’t make sense.