December 4, 2018

In praise of email

Inbox overload is definitely a problem but if you’re trying to build an audience, it’s hard to think of a better all-around publishing platform than email.

I said so recently in this video and received the following question in the comments:

Why do you think email works better for you than social media or other communication system? Cause I think depend on the activity or service you are offering that some media will work better.

Good question!

Here are the top three reasons I like email best:

As question asker pointed out, there’s no “one right way” for everyone... BUT email is unique in many ways that are compelling for loads of use cases.