Captain’s log, stardate 20181018
Sent by Jonathan Stark on October 18th, 2018
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
Plus, we did a deep dive on creating a very basic sales funnel from scratch.
Here are some of the questions I answered today:
At the moment I’m an eCommerce development consultant. I’d like to transition into an eCommerce growth consultant so besides development work I’d like to offer services that covers digital marketing & conversion rate optimizations. I can do it though as of now I don’t have track record of it. Is it possible? If, so are we talking months or years? What would be the best way to approach this? (timestamp: 1m 28s)
I’ve a bricks and mortar prospect that needs help with digital marketing and Shopify store management. At the moment the store is doing pretty bad 0% conversion and traffic is pretty low, on the other had they are making $250K-$1M/year. I need help pricing this? (timestamp: 21m 11s)
I started off as a consultant with fixed pricing (sort of value), and have been pushed to go back towards a hourly rate as the client is trying to do some of the work themselves and are looking more for short interventions and are hesitant when I try to point out what the outcome is and how I can help (when they believe they’ve done 70% of the work). How do you suggest I handle these conversations? (timestamp: 28m 49s)
I started working with a well funded but frantic startup with a real deadline (conference) and need last minute help. I don’t want to gouge them or encourage the frantic behavior because they will be interesting/profitable future projects, but had no idea how to price small but not trivial work. How would you go about it? (timestamp: 40m 10s)
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